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August 18, 2004
Wired News: This Headline Is Not for Sale.
Rising from this volatile mix of competing interests is a product called IntelliTxt by Vibrant Media. It works by underlining certain words in an article so that when a reader runs his cursor over one of them, an ad springs up. For example, in a story on antivirus software, words like "virus," "security" and "worms" might be highlighted.
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Jul Sep
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