July 6, 2004
Technology Review: Rethinking the Computer.
Now in its fourth year, the project is turning out working prototypes, including workspaces that adjust themselves according to their inhabitants’ habits, location-aware sensors that help people find their way around buildings, and computer chips that configure themselves to best suit different applications.
Fast Company: Thinking Outside The Cup.
This push into music is the start of a daring effort to reinvent one of the world's best-known brands. It is an experiment that asks whether that brand is powerful enough, and Starbucks' relationships with the 30 million customers who pass through its 8,000 stores every week durable enough, that they can be used to completely transform the business.
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