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April 5, 2004
Economist: Off with the pith helmets. But now the computer industry needs the advice of anthropologists more than ever before, argues Marietta Baba, a social scientist at Michigan State University and the creator of the first business-anthropology course in America, at her former employer, Wayne State University. BusinessWeek: The Camphone Revolution. Last year sales of camera phones from all makers topped 84 million units worldwide -- nearly twice the purchases of conventional digital cameras. Consumers turn out to love the convenience of having a point-and-shoot camera wherever they tote their phones.

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