May 1, 2003
CIO: Sleuthing Out Data.
During the past few years, however, several developments have made it much easier to automate or at least semiautomate categorization, sparking a small revolution in the sophistication of enterprise-level search engines and the number and kinds of users a system can help.
Fortune: In the Hands of Geeks, Web Advertising Actually Works.
For all the flash and animation that marketers have put into building Internet ads, the geeks have figured out the real trick: Relevance is more important than style. We're turning to the Internet more and more in the ordinary course of our lives.
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