March 8, 2003
Cooper Interaction Design: Design Research: Why you need.
Simply handing them a report generated by someone else is not nearly as effective. If the design team is truly immersed in the user research and models that come out of that research, it will be much easier for them to design a product that meets the needs of the users rather than themselves.
Washington Post: Relevant Ads No Illusion, Google Says
Google executives, however, insist their mission hasn't changed. "Our core is still search," Rosenberg said. "What it is about is marrying a user to the right information. . . . In this context, I view ads as another form of information on the Web."
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