March 3, 2001
Fast Company: Beyond the Wireless Bubble.
That's why Hirschhorn and his team of futurologists are on the hot seat. Sure, his job is to conjure bold visions for the next 10 or 20 years -- and to generate unorthodox ideas about how his company can prosper. But those visions and those ideas must remain tethered to hard-core business realities.
Marketing Computers: MobileStar to Land in Starbucks.
Starbucks customers can get wired and wireless now. MobileStar Network will install broadband wireless infrastructure in 70 percent of Starbucks outlets, beginning this spring. MobileStar, then, can piggyback Starbucks' saturating presence in malls, airports, supermarkets and what seems like every street corner.
Wired News: Idealab Creates Alternate Domains.
Idealab founder Bill Gross isn't happy with the Internet's newest top level domains, so he's decided to fight the system. New.net, a spinoff of Idealab, is challenging the authority of the Internet's primary ruling body by preparing to sell up to a dozen unsanctioned TLDs that it plans to administer on its own.
Inside: Multiplayer Games Quietly Amass Legions of Subscribers and Millions in Revenue.
Big Web sites may boast larger numbers of simultaneous viewers, but how many attract paying visitors, for such long stretches of time, on such a regular basis, and in rich media environments where advertising can potentially take far more interesting forms than mere banners?
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