September 18, 2000
Industry Standard: Out With the Old.
Many old-media executives, mostly from television, were hired. All of them were smart people who had succeeded in their previous careers and – as in the early days of other media – most of them sought to graft their previously successful ideas onto the newest medium.
Industry Standard: The Lights Go Down on Pseudo.
Launched in 1994 by Jupiter Communications co-founder Josh Harris, Pseudo was a pioneering force in creating original programming streamed over the Internet. Originally designed as an Internet radio Webcasting service, the ambitious venture eventually upgraded to video in the late 1990s.
USA Today: Energizer Bunny ads hop onto Web.
The battery maker opened a ''hybrid'' ad campaign this weekend that starts on network TV, marches to the Web and tries to finish with a drumbeat of e-mail. Such hybrid efforts may be marketing's future. Advertisers such as Energizer and Nike are trying to meld old and new media, using the strengths of each.
Industry Standard: The Active Customer.
Digital technologies are playing a huge role in this transition by making it easy for customers to help themselves without reliance on company talent. They also make it possible for suppliers to provide tools that enhance the customer's activities.
USA Today: Which company will be the last online?
More than 99% of Fortune 1000 companies have corporate Web sites, setting up an awkward race for being last to the Web. The competitors: Adams Resources & Energy, Jacobs Engineering Group, Grand Union, Stater Bros. and Charming Shoppes.
Village Voice: His So-Called Rights.
As founder of the anticensorship Peacefire.org, Haselton says government attempts to block access to sites could be unconstitutional, and he argues that private attempts, while legal, are both futile and insulting to young people.
Industry Standard: Weber Gets Grilled.
The guy may love Weber grills, but Weber-Stephen Co., the Tiffany of barbecues, doesn't like him. Earlier this year the company sued him in federal court in Chicago and filed a claim before the World Intellectual Property Organization in Geneva that could have smothered his lucrative e-commerce operation.
Wired News: Internet Land Rush at TM Office.
The new Internet land rush has begun at the United States Patent and Trademark Office. Individuals and companies are filing trademark applications for trademarks that include domain names in yet-to-be-created top-level domains like .web, .firm and .sex.
InfoWorld: Startup gets geographic with online ads.
Through what Quova calls Precision Mapping Technology, GeoPoint will use IP addresses to route geographically content back to the user. For example, a national department store Web site using GeoPoint could route ads for a regional sale to users who log in from that area...
Wired News: COPA: Snoozin' in the Cabaña.
Place rabid anti-porn activists, free speech zealots, and federal prosecutors on a government commission, lock them in a windowless room, and what do you get? Answer: Bored contention.
USA Today: Researchers debate Net's social impact.
The Association of Internet Researchers' inaugural conference ended Sunday with more questions than answers about the Net's impact on social interactions and relationships. Does the Internet foster greater face-to-face contact offline, or does the new medium tend to make individuals more reclusive?
NY Times: Sellers Hire Auditors to Verify Privacy Policies and Increase Trust.
Some of the more fearless sites are now putting their reputations on the line, quite publicly, by paying well-known financial services firms to audit their World Wide Web sites and state whether or not their privacy policies are more than just pixels on the screen.
EE Times: AT&T, Nortel plot '4G' wireless nets.
Amid projections of a boom in wireless data, top technologists from AT&T Labs and Nortel Networks sketched out their first efforts to define fourth-generation cellular networks in separate presentations this week.
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