September 11, 2000
NY Times: AOL-Time Warner Rivals Preparing for Interactive TV Fight.
But even before most people have the chance to click their remotes to check a sports score or order a pizza, an industry battle is brewing over who will lay claim to the tens of billions of dollars in new revenue that interactive advertising is expected to yield.
Salon: When Big Brother knows you watch "Big Brother".
Q&A with Mike Ramsay, CEO of TiVo. We're looking at interactive ads; we're putting ads and promotions on the disk as it goes out the door. We've got the ability to make ads more flexible so that if you're watching an ad and you're interested, you can hit select and it will take you to an infomercial.
media.org: Frankenstein or Einstein?
We ferociously defend our new medium, the Internet, as the means to set things right; an opportunity to pick up the pieces and repair the damage that television broadcasting, mass media and consumer culture has done to our society. The ironic twist to our hip new age enlightenment is that the song we are currently singing is not new.
Industry Standard: Sixth Avenue Heartache Over Wallflowers Album.
Universal Music, for its part has been addressing this issue by encoding advance CDs with a personalized digital signal, or ''watermark,'' which can identify the recipient of the disc and stays with the music no matter how many times it is copied, regardless of format.
Boston Globe: Bulb business.
The company's voice mail system touts it cheerily as ''the Web's number one light bulb superstore.'' But does the Web need a number one light bulb superstore, any more than it needs a number one paper clip store or a number one toilet plunger store?
Wired News: Wireless Patent Wars Heat up.
It's Round 2 in a wireless Web debate over broad technology patents. Geoworks Corporation, a mobile-device service provider, has counter-sued Phone.com (PHCM), alleging the software maker's Web-enabled phone microbrowsers contain a Geoworks-owned "flexible user interface technology."
Interactive Week: Trading Net Privacy At E-Checkout.
Signs are multiplying that online privacy is fast becoming a moot point - at least for shoppers. Americangreetings.com, the second largest retail site on the Web, has a click-through rate on its privacy policy link of 0.009 percent, or 9 in 100,000 visitors.
eCompany: The Rules for Writing a Privacy Policy.
But if companies want to keep track of my buying preferences, for their own purposes, I figure that's just how business is done. And if they want to treat information about me as an asset, that's fine too. Companies have been buying and selling information about me since I got my first credit card.
Wired News: Cracker Hits Western Union Site.
Computer crackers broke into Western Union's website servers late last week and grabbed the credit and debit card numbers of 15,700 customers who had transferred funds via Western Union's website.
Newsbytes: ICANN Ballot Set, One-Month Campaign Begins.
After tallying the final votes in a whirlwind five-week primary election, the Internet Corporation for Assigned Names and Numbers has finalized the slate of candidates who will vie for five available seats on its powerful board of directors.
Business Week: Bad Timing for Swatch's Web Watch.
A Swatch spokeswoman now says the Internet Swatch has been put on hold because of "technical questions." The company isn't elaborating, but judging from a prototype unveiled earlier this year, the Web watch was so flawed that it may never be put on the market.
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