July 1, 2000
Online Journalism Review: Some Guidelines From One of Online News' Walking Wounded.
I've watched blood flow at new media conference tables since 1982 (Times Mirror's videotex project, Prodigy, latimes.com) and have learned some painful lessons. Others, in a pragmatic way, have also been learning the Rules of the Internet. Here's my contribution...
Project Cool: The Sky Is Falling?
The reality of the web industry bore the same relation to the reported new economy as the wild, wild west did to Horace Greely's anthems or Wild Bill Hitchcock's traveling show. The problem was, the industry had started to believe its own reviews.
CNN: Harsh reality sets in for dot-com prospectors.
The Web site name is a take off on the new economy bible, "Fast Company." Instead of the word "fast," the URL uses the past tense of a popular but unprintable word that suggests such companies are in dire straits.
Online Journalism Review: The Final Days of Privacy.
But in this country, we sustain the illusion that the business community is capable of policing itself through voluntary standards of privacy protection. It isn't. The profit to be made from "mining" consumer data has proved just too lucrative for most businesses to ignore.
Boston Globe: Net store to sell its customer list.
For Toysmart, the dilemma involved deciding whether to sell its customer list to pay back more than $20 million in debt or keep its pledge not to share customer information with outside parties. The problem could become more common as dozens of online retailers appear headed for financial failure, privacy advocates warn.
Advertising Age: Cereal makers entice online kids.
Internet initiatives have helped General Mills, Kellogg Co. and Quaker Oats Co. reach their young target, an age group to whom cereal companies have historically directed the bulk of their promotional efforts. But selling them cereal is another story.
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