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April 5, 2000
Business 2.0: Content Shifts to the Edges. Clay Shirky. The real import of Napster is that it is proof-of-concept for a networking architecture which recognizes that bandwidth to the desktop is becoming fast enough to allow PCs to act as servers, and that PCs are powerful enough to fulfill this new role. Upside: He's not going there anymore. Face it, the online audience is tired. They're tired of ads, they're tired of email coupons, they're tired of banners, they're tired of bait and switch, they're tired of semi-cleverly personalized communication. You may be marketing, but they're not listening.

inc.com: Mentor FAQs with Jakob Nielsen. They are reluctant to divulge personal information. They feel like they are being sold and suckered, not informed. You need to give your Web users a good experience without trying to corner them into a sale. People will return to a site that is valuable for them.

Interactive Week: ICANN Under Siege At Conference. "ICANN has shown us the road to be avoided," said Karl Auerbach, a Cisco Systems engineer and early Internet innovator. "I'm concerned we are moving too quickly to put the Internet under regulation."

Business 2.0: Value of a Bundle. Evan I. Schwartz. When you understand value bundling, the debate over whether you can charge for content on the Web looks silly. Slate, Salon, and other Webzines haven't been able to charge a subscription fee, since they are not packaging a wide range of digital goods and services that keep expanding over time.

Forbes: The451.com Bets On Content For Pay. "TheStreet.com is a consumer play," says Fellows, a graduate of tech newsletter Computerwire. "We're different because we're targeting businesses. Frankly, we don't expect that many individuals to sign up at $600 a year. But we do think many of the world's biggest IT companies would find our content attractive."

deseretnews.com: Lab eyes Web sites' efficiency. It's not the eye-tracking that provides the major boon to the businesses for whom they consult, according to co-founder Ron Hendricks. Quite a few companies have the technology, which isn't expensive. Where Lab6two4 makes a difference, he said, is in the data analysis.

Wired News: MPAA Sues to Stop DeCSS Linking. On Wednesday, the MPAA filed a complaint in district court in New York requesting a second injunction against Corley, this time to stop the his 2600 Enterprises websites from linking to hundreds of sites with the DVD encryption-busting DeCSS program.

Salon: Throbbing e-mail. Reducing in-box obesity may sound like a Holy Grail for time-starved, information-overloaded Internet users. But though Zaplets may help reduce the number of clicks between us and the information flowing toward us, they won't necessarily reduce the volume of that information.

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