February 5, 2000
NY Times: Online Revolution's Latest Twist: Computers Screening Job Seekers.
Dozens of big-name retailers, including Target, Hollywood Video, Macy's and Longs Drug Stores, are replacing paper applications and in-person interviews with computer kiosks in the initial screening of applicants.
Advertising Age: Expedia puts up $50 mil to build travelers' trust.
Expedia recently dropped its registration requirement, a move it believes will spur growth. Many travel and e-tailing sites require registration and passwords, a step Jupiter found deterred 40% of consumers from using them.
Wired News: 'Whois' Is Safe At First.
But what about the database's name -- can anyone own that? That was the question raised in the discussion forums of Internet infrastructure professionals when someone discovered that Internet service provider Verio had applied for a trademark on the term.
Computerworld: Tweak this!
One yellow box. A measly 150 by 72 pixels on the QuickenLoans.com home page. Fifteen minutes of coding on a Tuesday afternoon. Yet it boosted Quicken Loans Inc.'s user return rates from 2% to 11%. Talk about an inexpensive way to recapture customer loyalty.
InfoWorld: Viral marketing goes one step too far -- to a place where friends spam friends.
One of the latest buzzwords in e-commerce is "viral marketing" -- the basic idea being to use the power of the Internet to spread the good news about a product like an epidemic. OK, but is it a good idea for your friends to be paid to infect you?
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