November 26, 1999
ClickZ: Final Two Of Six For Christmas, Not.
"But Nick," you cry, "You must admit that dot-com companies have had a huge success in advertising offline." Sure they have. But that was when doing so was the exception. People talked about it. It was a novelty. But when you get hundreds of unknown names all competing for my attention at the same time, forget it. I've had enough.
SJ Mercury: Bonanza of freebies, discounts await online shoppers.
For their part, online merchants, desperate to stand out among the thousands of companies vying to sell things over the Internet this holiday season, are trying just about anything to drive traffic to their Web sites and convince shoppers to actually buy something.
AtNewYork: Governing Reality: Make It Ebay.gov.
Tom Watson. To date, the industry has been content to let a few of its more active executives join "self regulation" panels and blue ribbon task forces to study these issues. Meanwhile, Congress is getting itchy -- and when it does, its members, Republican or Democrat will pursue willy-nilly regulation.
TechWeb: Web Millionaire Stays In School For New Ideas.
Q&A with John Riedl, chief scientist of Net Perceptions. Let's take a recommendation of a movie from a site. You have heard of the movie and you are very skeptical you would like it. Wouldn't it be cool to have a button you could hit that says: Explain this. It would give you an argument why people liked it and it would be like opening up a black box and exposing it to people.
Computerworld: Why Online Browsers Don't Become Buyers.
More than 350 customer service representatives also are available around the clock at the firm's three phone service centers. Bass wouldn't say how much Lands' End has invested in customer service for its Web operations. But as more customers move online, the company expects savings to come from reduced printing and postage costs as it mails out fewer catalogs.
Sacramento Bee: Measuring Internet usage still an imprecise art.
Just like the so-called Nielsen families, whose TV viewing habits are monitored, Web panelists agree to have their Internet activity monitored with special software in their computers. Based on what the panelists do and view online, the audience measurement companies extrapolate what is happening among all Web users.
USA Today: Marketing execs go dot-com.
The reasons: even more money and unprecedented opportunity. Marketing executives can jump into top management jobs at the Web start-ups, with big packages of lucrative stock options. Moreover, they have the chance to do something that few have ever had the opportunity to do in the offline world: create a brand from scratch.
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