November 24, 1999
Editor & Publisher: Giving Away Content: An Affiliate Strategy.
Steve Outing. This affiliate strategy is apples to affiliate retailer program oranges, but it's similar in the approach of getting potentially thousands and thousands of independent Web sites working on their behalf. It's a great way to drive traffic to a news Web site.
ClickZ: Interactive Media Is Different.
To beat a spectacularly-dead horse, take banner ads. These little beauties were cooked up by someone at HotWired who needed a way to pay for their little web experiments. Do they work? I think we're finding out that the answer is "sorta." Why are they still around?
Internet Week: Beauty Site Gets Personal.
Reflect.com represents a challenge to the traditional brand-marketing strategies of players like P&G. "We see ourselves as a service rather than a brand," says Swinand. "The brand does not exist until you create your own brand of beauty products online."
ZDNN: Mall declares war on online tenants.
The Saint Louis Galleria informed its 170 retail tenants in a letter last week of a new policy prohibiting any in-store "signs, insignias, decals or other advertising or display devices which promote and encourage the purchase of merchandise via e-commerce."
Boston Globe: The keyboard to success.
And while some e-commerce companies have their own in-house support staffs to handle buyer concerns, many others, including Priceline.com, which receives more than 4,000 e-mail messages per day, want to outsource part or all of their customer support.
Computerworld: 'Tis the season for banner ads.
"These are people who are already online and in a shopping mode. This is not something you can generalize,"James said. "There is overriding evidence that banner ads are not as effective as TV ads."
MSNBC: Banner ads deliver more punch and purchases than thought.
Of the 1,500 Internet users interviewed for the Andersen Consulting study to be released Wednesday, 25% of the Internet users said they went shopping on a Web site after seeing a banner ad, compared with 14% of the users who said they clicked onto a site after seeing a television or magazine advertisement.
InfoWorld: Global group aims to standardize e-commerce practices.
The Council for Internet Commerce on Tuesday opened the second and final round of voting for a codification of standard electronic-commerce practices, called the Standard for Internet Commerce.
Industry Standard: Online Games Goose Portal Stocks.
If you want to understand the essential difference between America Online and its Web-based, would-be competitors, just look at this week's online gaming deals. AOL not only gets to feature popular games from Electronic Arts – which will attract new users and add to advertising revenue – but it also gets $81 million from Electronic Arts.
InfoWorld: Collaborative design is next wave of e-business trends.
With the transaction-driven foundation of enterprise resource planning and supply-chain management applications in place, discrete manufacturers are eyeing streamlined, collaborative product development as the key to responding quickly to customer demands.
Salon: Cyberslacking epidemic.
The advent of e-mail and the Internet has brought out of the woodwork a whole army of efficiency experts and dismal consultants, all seemingly stepping right out of the pages of Dilbert, fingers wagging away at the employee who dares to sneak off with 10 minutes of the company's precious time.
Time Digital: A Search Engine That Knows What You Mean.
The key technology behind Oingo's meaning-based search (which is still in beta-testing) is a massive lexicon that keeps track of the meanings and associations of any given word. It's now up to 250,000 terms and growing.
Upside: Open Directory Project: Pyramid Power.
[AOL's Open Directory Project] The project relies on ordinary Internet users to do the bulk of the debugging work. Users who find dead links or gaping holes can submit on-the-spot revisions. They can even edit specific sub-sections of the directory, provided they earn the respect of their editing peers.
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