November 1, 1999
InfoWorld: Weblogs mix creative expression with practical information.
Weblogs provide a series of annotated links to items such as news stories, and often include personal rants. They are maintained by one person, most commonly someone who is involved in Web design or some other tech-related field.
Industry Standard: Brand Inequity.
Advertisers agree that it's difficult to pull off a branding strategy on the Web. Many of the techniques that are most successful in offline ads are complete bombs when duplicated online. The Net may be an interactive medium, but it defies all brand logic.
NY Times: CD Software Is Said to Monitor Users' Listening Habits.
Even if the company's use of the data is benign, these experts said, the practice is unacceptable because of the secrecy: RealNetworks, one of the largest distributors of audio software on the Internet, does not inform consumers that they are being identified and monitored by the company.
- Project Cool: From August 28, 1999; A Real Invader.
This is a rant about Real Audio and Real Networks the company and the sleazy, slimy way it thinks it has a right to invade my desktop, my menu bar, and the functionality of my browser.
Computerworld: Customer woes: The new big Internet industry.
Don Tapscott. You may think this doesn't affect you, since you have no intention of setting up a site for your customers to openly complain about you or grade your performance. Well, if you don't do it, someone else surely will.
CIO WebBusiness: On the Internet Edge.
Q&A with Xerox PARC's Mark Stefik. The Internet Edge is a collective edge, reflecting how people are adjusting as the world becomes more connected through the Internet. As with other connection technologies, the edge manifests itself as tension between local and global values.
- Web.Builder New Orleans '97: The Internet Edge.
Excerpt from the introduction to Mark Stefik's book, The Internet Edge.
Business Week: A Pair That Pool Buying Power and Help Build Web Brands.
E*Trade, for instance, gives free printers to PeoplePC members who sign up for the online brokerage. The end result is intriguing. Instead of the $250 and $300 that E*Trade typically pays to acquire a customer by marketing online...
Business Week: CNET's $100 Million Marketing Bet: Scant Payoff Yet.
So, what has CNET gotten for its money? Not enough, when you consider that its cost of acquiring new customers nearly doubled in the third quarter, to around twice what each visitor will generate in annual revenue.
Industry Standard: Join The Club.
But for the affiliate, the one providing the link to the retailer, the concept may be less than it was cracked up to be. While some of the bigger online brands are thrilled with their affiliate programs, too many affiliate groups are nothing more than a series of links to myriad vendors – without much selling going on.
Boston Globe: Site has all the research that fits.
The point is to ''develop a way to disseminate research results in a way that allows anyone access any time, any place,'' says Varmus, who dislikes the ''gatekeeper'' role that major journals now play. The goal, he says, is fast, ''barrier-free'' access to medical research.
CIO: Teamwork Made Simple.
Once, software tools for programming teams meant a code repository and a bug-tracking database. But as companies find themselves hiring distributed project teams and juggling multiple simultaneous projects, they are turning to tools that provide the communication and resource-allocation features that traditional programming utilities lack.
Industry Standard: Giving Up Their Ties.
Most difficult is the people problem. In the Internet Economy, it's hard enough for traditional companies to hold on to talent when the temptations of stock options, flexible work environments and fast tracks to the top are so great. The big, established consulting firms are no exception.
CIO WebBusiness: Hired Guns.
For maximum efficiency, clients say, it makes perfect sense to bring in savvy, veteran guides to integrate technologies, point out organizational problems, identify business opportunities and threats, and set priorities.
Internet World: A Whodunit Site Credits Hard to Come By.
But the home-page site credit has been disappearing over the past couple of years, falling victim to the Web's increasing strategic importance, as well as the burgeoning complexity of the design process.
InfoWorld: Push coming to WAP-enabled mobile phones.
Push technology on mobile phones is expected to be used for real-time alerts, accessing purchasing price information, airline schedule and meeting changes, among other things...
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