May 9, 1999
NY Times: An Upfront Approach to Internet Privacy.
In Godin's lexicon, that cooperation is the essence of permission marketing, which has three basic components: It is anticipated, it is personal and it is relevant.
NY Times: Targeted Marketing Confronts Privacy Concerns.
"The Internet has changed the characteristics of information," Williams said. "It used to be that a bank robber would go to a bank to steal money. Now the information about customers is almost as valuable as the financial assets themselves."
NY Times: Publishing Industry Contends With the Uncertainties of E-Books.
The culture of technology has collided with the slower-moving book industry, which is engaged in a tense, early clash over how to divide up the spoils of an infant business that is still difficult to picture in scope and potential.
SJ Mercury: MP3 sets new tune for recording industry.
Dan Gillmor. The record label of tomorrow will trust the Net, not fear it. This company will use the Web to seed, not tease, the market. Technologies like MP3 will be an ally, not the enemy.
CBS MarketWatch: Internet ad specialists hail the soft sell.
"The Web's a venue, a network, a community that needs to be nurtured and not marketed at," Bloom said. "Don't re-create what was our past."
NY Times: Turning 'Sticky Traffic' Into Advertising Dollars.
To ask Tom Phillips, the chief executive of Deja News, to describe the makeover he has given his business is to get a primer on Internet buzzwords.
NY Times: Defining the Online Chief at eBay.
"I was looking for a brand builder to help make eBay a household name. Understanding technology was not the central ingredient. You have to get the emotional component of the customer experience in your gut."
CBS MarketWatch: Ad people just don't get the Net yet.
To be sure, the conference speakers were not entirely to blame for the dearth of insight. The attendees and organizers, whose roots lie largely in the old media ad-sales world, demonstrated little understanding of the Net's interactive potential.
NY Times: US West to Offer Web-Linked Screen Phones.
US West Corp. intends to announce Monday that it will introduce a phone developed by Alcatel of France that includes a color screen, pop-out keyboard and one-touch access to the World Wide Web.
NY Times: Sports Retailers Join Together to Win at E-Commerce.
But the retailers hope that by joining forces with some of their traditional rivals, they will be able to block any of the Internet-only sporting goods companies...
ZDNN: Gaming's Next Move: E3 Expo Preview.
New video-game consoles, renewed scrutiny over violence and Internet-enabled games everywhere -- the game industry is changing.
SJ Mercury: WebTV's role in the PC and television of the 21st century
Q&A with Steve Pearlman. They need to think like a consumer electronics maker. And they have to stop testing things they design on their friends.
MSNBC: Investors find Priceline a deal, but travelers aren’t so sure.
But while investors enjoy the ride, most travelers are giving the service mixed reviews, enjoying the bargains when they can get them but upset with the hassles, hidden fees and restrictions that often come with online buying.
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