February 15, 1999
NY Times: Online Ticket Vendors Have an Easy Sell.
The benefits are obvious: consumers don't need to touch or see the product to know what they're getting, they can get better information online than in person or on the phone and the product is waiting for them...
ClickZ: Editorial vs. Advertising.
...the sponsor has no influence over the editorial product that our writers produce each week.
ClickZ: Pointed Clicks: Right Ad, Right Person, Right Time.
Now, pity the poor web banner as it moves from a novelty to a commodity.
LA Times: Buying Into E-Commerce.
They know how to build a store, but most have forgotten how to sell.
Washington Business Journal: E-lectric Avenue.
"With e-commerce, you need to have a product you don't have to see, touch and feel," Herbert said. "Then you need to establish a widespread community of users, where large transactions can be made. It was a long process, but then I came up with the answer -- light bulbs."
Advertising Age: IAB: Internet advertising will near $2 bil for 1998.
In other IAB findings, banner ads continued as the predominant type of advertising (53%), followed by sponsorships (30%), interstitials (6%) and other forms (11%), such as rich-media ads.
News.Com: Patents rise through U.N. treaty.
International applications for patents rose by 23.1 percent last year, led by U.S. inventors and industry...
Industry Standard: Web Advertisers Search for the Promised Land.
Special Report. Advertising and marketing over the Net offer powerful tools for reaching consumers. But they still have a long way to go.
Fairfax IT: Beware of the slashdot effect.
Slashdot embodies a growing trend in online news - sites that generate little of their own content yet are rapidly gathering devout readerships, including journalists, who want to stay abreast of developments.
Industry Standard: Online Editors Aim to Sharpen Blurry Lines.
The Online News Association, a group so new it doesn't yet have a Web site, is hoping to raise awareness about the need for a separation of editorial content from advertising on the Internet.
TechWeb: Q&A: Hasbro Leaps Into the Information Age.
Q&A with Thomas Dusenberry, the president of Hasbro Interactive.
SF Chronicle: Amazon -- Read at Your Own Risk.
To one degree or another, most commercial Web sites intersperse paid ads with news, feature stories and opinion pieces.
News.Com: When ".com becomes ".$$$".
Q&A with Don Telage, senior VP of Network Solutions.
Interactive Week: A New Golden Rule: Customer, Serve Thyself.
"As a customer, if I self-provision, it's a double hit for a corporation - not only are you making me happier, but you don't have the service-load cost of delivering that service to me."
Wired News: Taking the Pulse of the Media.
A new diagnostic tool for spin doctors will automatically analyze news coverage, extract key messages, and react accordingly.
Useit.Com: Spotlight of the latest statistics on the number of hosts on the Internet and websites.
We are nowhere near saturation, but the hyper-growth phase is over.
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